Understanding consumer sensitivity to rebaudioside A bitterness


The bitterness associated with the natural sweetener stevia is a primary challenge for manufacturers looking to capitalize on consumer demand for naturally sweetened products.

Learn how individuals' ability to detect bitterness varies across the population and how TASTEVA®Stevia Sweetener offers the optimal composition to deliver a balanced sweetness with no bitter aftertaste. 


Introducing great tasting TASTEVA® Stevia Sweetener

Introducing great tasting TASTEVA®
Stevia Sweetener

Don't camouflage your reduced-sugar formulations with masking ingredients.  Produced from the leaves of the stevia plant, through a proprietary process, TASTEVA® Stevia Sweetener from Tate & Lyle lacks the bitterness associated with most other stevia sweeteners.  That's why, in sensory tests, no significant difference was found between the reduced-sugar tea sweetened with TASTEVA® Stevia Sweetener and the full-sugar version.* So you can change bittersweet to better sweet and finally let down your mask.

To learn more about TASTEVA® Stevia Sweetener, please click here.


Unmasking True Sweetness

Since over 80% of consumers are sensitive to stevia's bitterness, 
1Tate & Lyle saw an opportunity to leverage years of research and develop a better, bitter-free stevia sweetener. Learn how TASTEVA® Stevia Sweetener unmasks the true sweetness of stevia and delivers a clean, sweet taste without the bitter aftertaste.

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Flavored Sparkling Water Trend Report

Growing consumer interest in flavored sparkling water represents an opportunity for beverage manufacturers to capitalize on a growing market. Learn how to position your beverage for success.

Download white paper >


1Tate & Lyle magnitude estimation tests for bitterness


*No significant overall difference was found between 50% reduced-sugar raspberry-lime tea drink sweetened with TASTEVA® Stevia Sweetener and the full-sugar reference.